Based upon the 'rewind' and 'forward' icons, with the stripes signifying the grooves on a record or equaliser bars, the CK logomark also works as an ambigram - therefore it reads the same rotated by 180 degrees.

This logomark/visual identity was designed with flexibility in mind, so it can be applied in a variety of ways to suit different DJ sets and promote events accordingly whilst still being recognisable as a strong visual identity.